New Patients
75
Up 19 from August (+33.9%).
01
Summary
More new patients, with lower advertising spend
September recorded 75 new patients, compared with 56 in August and 64 in September 2025. Combined advertising spend fell 15.9% to $8,396.20. Google Ads recorded 104 conversions at $37.35 each, while Meta maintained 53 leads. Patient numbers were encouraging, but lower website traffic and 14 missed calls or voicemails highlight opportunities to strengthen incoming demand and follow-up.
Pipeline Leads
76
52 Facebook Ads leads and 24 Google Ads or website leads.
Inbound Calls
34
Down from 70 in August (-51.4%).
Website Visitors
5.17K
Down approximately 22.0% from August.
02
Key Insights
Patient growth, lower Meta lead costs and room to improve call handling
Build on patient growth and advertising results while improving call handling and enquiry follow-up.
Patient growth strengthened
September’s 75 new patients were 17.2% above the same month last year. January–September reached 651, up 40.3% from 464 in 2025. September strengthened the clinic’s year-to-date growth after the quieter July and August results.
Google Ads recorded 104 conversions
Google Ads recorded 104 conversions at $37.35 each, with spend down 26.0% from August. Average cost per click also fell, from $1.89 to $1.67. Delivery slowed sharply late in September, making campaign continuity a priority for the next month.
Meta maintained leads more efficiently
The Lead Campaign maintained 53 leads while reducing cost per lead by 4.7% to $73.18. Dr. Michael Wu’s dental implant explainer generated 52 of those leads, providing a strong direction for new creative variations.
03
Creatives
Campaign creatives
Four campaign graphics support the clinic’s services and brand visibility.
04
New Patients
75 new patients in September
New patients increased by 19 from August (+33.9%) and by 11 from September 2025 (+17.2%). January–September volume reached 651, compared with 464 last year (+40.3%).
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 38 | 51 | 41 | 50 | 88 |
| February | 44 | 56 | 32 | 40 | 69 |
| March | 50 | 53 | 32 | 40 | 92 |
| April | 46 | 36 | 25 | 25 | 71 |
| May | 60 | 69 | 62 | 42 | 77 |
| June | 45 | 56 | 41 | 65 | 73 |
| July | 59 | 64 | 44 | 75 | 50 |
| August | 70 | 63 | 40 | 63 | 56 |
| September | 69 | 48 | 38 | 64 | 75 |
| October | 75 | 64 | 51 | 77 | |
| November | 62 | 59 | 65 | 71 | |
| December | 96 | 56 | 56 | 65 |
05
Leads
Facebook Ads contributed most pipeline leads
The enquiry pipeline contains 76 leads: 52 from Facebook Ads, 13 from the website and 11 from Google Ads. Google Ads and website leads totalled 24, down from 32 in August.
Total Pipeline Leads
All sources combined
76
Breakdown of the 76 leads
Facebook Ads
52
68.4% of total leads
Google Ads & Website
24
31.6% of total leads
Pipeline lead sources
- Facebook Ads52 · 68.4%
- Website13 · 17.1%
- Google Ads11 · 14.5%
Lead progress as of November 8
- Follow-up stages54 · 71.1%
- New Lead15 · 19.7%
- Not Interested7 · 9.2%
Follow-up is the main opportunity to progress enquiries
Facebook Ads contributed more than two-thirds of pipeline leads. Of the 76 September enquiries, 54 were in follow-up stages and 15 remained at New Lead as of November 8. Prioritising unresolved enquiries will help the team identify who is ready to book and who needs more information.
Seven enquiries were marked Not Interested. Confirm any outstanding booking outcomes and close enquiries that are no longer progressing, so reception can focus follow-up on people who still need assistance.
06
Calls
Inbound call outcomes
All 34 tracked inbound calls in September came from Google Ads and represented 26 unique callers. A further 68 outbound calls brought total call activity to 102.
Inbound Calls
34
26 unique callers.
Call Source
Google Ads
100% of tracked inbound calls.
Average Call Duration
1m 14s
Across 14 answered calls with a recorded duration.
Status of the 34 inbound calls
- Answered — duration recorded14 · 41.2%
- Answered — duration unavailable6 · 17.6%
- Missed / voicemail14 · 41.2%
| Number name | Inbound calls | Share |
|---|---|---|
| WPerth Dental Pool | 28 | 82.4% |
| WPerth Dental Google Ads Extension | 5 | 14.7% |
| West Perth Dental Centre Mobile | 1 | 2.9% |
Improve the chance of connecting on the first call
Inbound calls fell from 70 in August to 34 in September. Fourteen calls were missed or went to voicemail, making prompt callbacks a priority. Review phone coverage at those times and confirm that each outstanding enquiry received a response.
Google Ads generated all 34 tracked inbound calls. Prompt answers and timely callbacks give the clinic more opportunities to turn this advertising-generated demand into appointments.
07
Google Ads
104 reported conversions at $37.35 each
Google Ads recorded 104 conversions from $3,884.82 in spend. The campaigns generated 2,332 clicks and 47,514 impressions, with an average cost per click of $1.67.
Impressions
47,514
Down 14.4% from August’s 55,515.
Clicks
2,332
Down 16.2% from August’s 2,782.
CTR
4.91%
$1.67 average cost per click.
Spend
$3,884.82
Down 26.0% from August’s $5,249.26.
Reported Conversions
104
Approximately 102 call-button taps and 2 imported call credits.
Cost per Conversion
$37.35
Average spend per reported Google Ads conversion.
| Campaign | Spend | Impressions | Clicks | Average CPC |
|---|---|---|---|---|
| Performance Max | $2,929.19 | 47,006 | 2,263 | $1.29 |
| Search | $955.64 | 508 | 69 | $13.85 |
Lower click costs, with delivery slowing late in the month
Google Ads spend fell 26.0% from August, while clicks fell 16.2%. Average cost per click improved from $1.89 to $1.67, and September recorded 104 conversions at $37.35 each.
Performance Max generated 2,263 clicks at $1.29 each, while Search generated 69 clicks at $13.85 each. Performance Max generated 97.0% of Google Ads clicks. Search’s higher click cost makes the quality of the resulting enquiries particularly important when deciding where to invest.
Ad delivery dropped sharply late in September. Investigating that slowdown is the immediate priority, followed by targeted budget and ad tests to maintain consistent delivery and support more enquiries.
08
Meta Ads
The same lead volume at a lower cost
Meta generated 53 leads from $4,511.38 in total spend. The Lead Campaign cost $73.18 per lead, while the Awareness Campaign delivered website visits at approximately $0.44 per landing-page view.
Campaign results by objective
Lead Campaign
Focused on generating enquiries through messaging.
Awareness Campaign
Focused on visibility and visits to the website.
Creative performance
Dental implant explainer led enquiries
“What are Dental Implants” with Dr. Michael Wu generated 52 of 53 leads at $71.16 each, using 95.4% of Lead Campaign spend. “How Long Do Dental Implants Last” generated the remaining lead. The other ads received too little delivery to establish a clear performance trend.
A strong awareness message to test further
“You might be tired of fixing the same tooth” generated 161 landing-page views at approximately $0.29 each and a 4.24% link CTR. Its $46.07 spend makes this an encouraging early result worth testing with a modest budget increase.
Maintain lead efficiency while testing fresh variations
The Lead Campaign maintained 53 leads while spending 4.7% less than August. The implant explainer accounted for almost all results, so the next creative tests should build on its topic and presenter with fresh openings and patient questions.
Awareness delivered 1,431 landing-page views, down 15.0% from August, at approximately $0.44 each versus $0.39. Link CTR declined across both campaigns. Refreshing the opening messages and visuals is a practical next test to improve engagement and bring more visitors to the website.
09
Website
Approximately 5,170 website visitors
Website visitors declined approximately 22.0% from August. Paid traffic and Facebook remained the largest sources.
Website Visitors
Down approximately 22.0%Compared with August’s approximately 6,630 visitors.
Where visitors came from
- Paid traffic / CPC1.92K
- Facebook1.43K
- Direct / none880
- Organic638
- Referral103
- Not set91
- AI assistants75
- Other tagged traffic19
- Data unavailable10
Traffic declined across the largest channels
Paid traffic fell from approximately 2,340 to 1,920 visitors, Facebook from 1,750 to 1,430 and direct visits from 1,530 to 880. Direct traffic showed the largest absolute fall. Organic visitors declined 9.6%, from 706 to 638.
Paid traffic and Facebook accounted for approximately 65% of visitors, making consistent advertising delivery important to website traffic. Alongside the campaign review, check mobile landing pages and enquiry forms for friction that could discourage visitors from making contact.
10
Landing Pages
Campaign landing pages
The campaigns used dedicated landing pages for Google Search, Performance Max, Invisalign and smile makeover enquiries.
Landing Page 01
Invisalign
Invisalign Consultation Landing
A dedicated page for Invisalign consultation enquiries.
https://wperthdental.com.au/invisalign-consultation-landing/Landing Page 02
Google Search
Google Search Campaign Page
Dedicated landing page used for Google Search traffic during the period.
https://wperthdental.com.au/landing-page/google-search/Landing Page 03
Performance Max
Performance Max Campaign Page
Landing page used for Performance Max traffic during the period.
https://wperthdental.com.au/landing-page/performance-max/Landing Page 04
Core Page
Main Campaign Landing Page
General campaign landing page used for broader service messaging.
https://wperthdental.com.au/landing-pageLanding Page 05
Smile Makeover
Smile Makeover Consultation Page
A dedicated page for smile makeover consultation enquiries.
https://wperthdental.com.au/smile-makeover-consultation/11
Wins
September’s key wins
Patient growth and sustained Meta lead volume were the strongest positive results.
75 new patients
September exceeded both August’s 56 and last September’s 64. Year-to-date new patients reached 651, maintaining a strong lead over 2025.
53 Meta leads at lower spend
The Lead Campaign held lead volume steady while reducing cost per lead to $73.18. This is a 4.7% improvement from August’s $76.76.
A clear creative direction
Dr. Michael Wu’s implant explainer generated 52 leads. New variations can build on its dental implant topic and clinician-led explanation.
12
Next Steps
Recover missed demand and strengthen enquiry efficiency
Prioritise contact recovery and lead outcomes, then use targeted campaign tests to improve enquiry volume and cost.
Improve call coverage and callbacks
Follow up on the 14 calls that were missed or went to voicemail and resolve outstanding enquiries. Check phone coverage at those times and monitor callback completion each week.
Resolve open enquiry outcomes
Review the 54 leads in follow-up stages and 15 new leads. Confirm who has already booked, contact unresolved enquiries and close those no longer interested. Keep each lead’s next action clear so follow-up is timely and relevant.
Improve Google Ads delivery and follow-through
Investigate the late-September drop in delivery and resolve any campaign, budget or tracking issues. Review each campaign’s cost per conversion and the enquiries it generates before adjusting budgets. Test changes gradually while monitoring booking outcomes.
Build on the strongest Meta creative
Develop a small set of variations around Dr. Michael Wu’s implant explainer and compare their cost per lead with September’s $73.18. Test the strongest awareness message with a modest budget increase, aiming to improve on the campaign’s $0.44 cost per landing-page view.